Feeling Sick 22.05.07

The other day I noticed a billboard advertising Volvo. I must confess to a passionate dislike of Volvo drivers but the new advert left me mystified. It has a picture of a white volvo in the middle with a superior sort of stick man on one side looking happy and wearing a top hat, on the other side of the car a similar stick man seems to be vomiting. I can't imagine who dreamed up the idea that a stick man vomiting would sell Volvos - or am I missing something?