A Way With Words.

Often when I write the blog I have a moan about the astounding incompetence I encounter in everyday life, but today I am full of praise. I think Virgin Trains could teach us all a thing or two when it comes to communication and media management. At the end of last week I listened to Tony Collins, CEO of Virgin Trains being interviewed on Radio 4. The first thing I noticed was that he had a trustworthy voice – a rarity in the rail industry. What he didn't say was as eloquent as what he said. The interviewer pointed out that the Pendolino had been voted the least liked inter city train by passengers. He focussed on the many benefits the Pendolino offers and refused he to be sidetracked. I don't know who these people are that don't like Pendolino's, I like them very much, and Robbie will rearrange his plans just to travel on a Pendolino. To be honest I prefer them to H.S.T.'s but I know Robbie would argue with me about that. The best thing about the Pendolino is that it is safe, Barry Doe hates them so there is no danger of finding him sitting next to you!!

Anyway back to the Tony Collins interview, the best bit was when he talked about Network Rail, his words were inoffensive and succinct, but we were left in no doubt about the underlying message! Virgin have a way with words, the other day I laughed out loud when I read the Virgin Rail Group response to Network Rail and Office of Rail Regulation comments on West Coast performance. It is not a laughing matter, but it reminded me of my mum. She used to tell me that you have to be careful what you say, but nobody can control what you think. Virgin have turned that into an art, their words are well chosen, but we are left in very little doubt about their thoughts!